MARS Company has developed “sea snow”, the snow-like ice from sea water or salty water which can maintain a sub-zero temperature of around -1℃ for a long period of time. The snow-like ice helps prevent scratches and damage to the fish’s body during delivery. The salt density of sea snow is almost identical to that of the fluids inside fish bodies, which prevents water transfer and makes it possible to maintain freshness. Additionally, because “sea snow” contains air, its lower weight can contribute to cutting logistical costs, as well as providing better insulation than generic water ice.

MARS Company exported its technology to fishing boats and ports in South Korea for transporting common dolphinfish which is very fragile to heat and easy to be rotten. It seeks to expand its business abroad and transfer “sea snow” technology through increasing foreign investment and reinforcing partnerships.